I'm seeing some backlash aimed at Mozilla in regards to their new Ad Tech feature in Firefox. I think it's probably justified. I also think it was definitely to be expected; Firefox has a tiny share of the browser market and I would imagine most its users are technical and probably loyal. It's not hard to imagine how they might feel when their favourite browser starts to disrespect their privacy. Not sure what is happening at Mozilla lately. It's disappointing.
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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again Firefox users are not a captive audience that needs to be coddled, they are generally full-grown adult computer users who need to be listened to
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Adactio: Journal—Ad tech Now, it’s one thing to roll out a new so-called “feature” to benefit behavioural advertising. It’s quite another to make it enabled by default. That’s a piece of deceptive design that has no place in Firefox. Defaults matter. Browser makers know this. It’s no accident that this “feature” was enabled by default.
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Privacy guides — Sun Knudsen
