One of my least favourite tasks is wrestling with HTML email templates. I recently spent some time working on what I thought was a nice and attractive email template. It worked really well with the email clients and devices I tested it on, then it got delivered to Classic Outlook on Windows 10/11 and BOOM! Everything fell apart. Apparently, Classic Outlook is going to be around until 2029. I think I'll just stick to using plain text email templates until then.
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Plain text is a great format for sending emails that you want to work well with both light and dark modes. Actually, plain text is a great format for sending emails, period.